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Since its humble beginnings in 1991 supplying an exclusive range of quality seafood to the Western Cape’s top restaurants, Wild Peacock has been built on personal relationships. Whether it’s customers or suppliers, Wild Peacock continues to put people first. We believe our company’s success hinges on the care and effort that goes into servicing our customers’ needs as well as our dedication to sourcing quality produce based on sustainability, ethical company structures and long-term engagement with reliable suppliers who have become trusted friends.
Over the past decade, exposure to international food trends has seen the South African food industry experience rapid and exhilarating growth. We have kept pace by supplying the finest ingredients to our customers, many of whom have become celebrated bucket-list destinations for global gourmands. We have also taken our knack for sourcing fine produce, once only glimpsed on Masterchef, to home cooks with the Wild Peacock Food Emporium. Established in 2010 in Stellenbosch, it has since won the Eat Out Produce Award for Outstanding Outlet in South Africa.
Sustainability, consistency and traceability are at the heart of everything we source and distribute here at Wild Peacock Products.
Sustainability to us is to source products that have been audited or are currently in a review process by accredited labels such as ASC, MSC, Friend of the Sea, GLOBALG.A.P. or SASSI. We also look at whether or not the Fish In Fish Out (FIFO) ratios (the efficiency at which the aquaculture converts a weight-equivalent unit of wild fish into a unit of cultured fish) are adhered to when sourcing farmed seafoods.
Sustainable fishing guarantees that there will be populations of ocean and freshwater wildlife in the future.
Consistency through the availability of these seafoods, to ensure you are able to serve these items on your menus, and be specific about the species without having to worry about what you might get from day to day.
Traceability is found through the sustainable farming of most of our seafoods right from the larvae form, to being delivered to your door. It is also tracing whether there were hormones or antibiotics ever fed to the fish.
When ordering seafood from us, you can be assured that you’re making the right choice, because we’ve already made the background checks on your behalf.
As a business we are working towards ensuring that all of our external suppliers are aligned and committed to the same principles and values that we are.
“Businesses must serve as the champions of sustainability.”